A Powerful Story
We make the complex simple. Facts powerful. And help you craft messages that connect your key advantages to customers and prospects. Whether you need to explain complex software, or differentiate a commodity product in a crowded market, we got this. We’re especially skilled in technology branding (including hardware, software, and enterprise applications), manufacturing, and other complex subjects.
dynamic delivery
Stories are more than just words. They’re pictures. Visual images that engage the market’s hearts and minds. We can help with both the words and the imagery that builds a powerful, engaging brand. We start with understanding your brand and creating a message that readily translates in the minds of your marketplace. Then we apply that knowledge to the words and imagery that connects your benefits with buyer’s needs.
Copy development
Your story doesn’t just need words. It needs the right words. Carefully and concisely curated. In fact, most brands have too many words. As Mark Twain said, “If I’d had more time, I’d have written a shorter letter.” If you already have a story and need help with copy and content generation, we do that, too. And, we do it with impact and efficiency – all without dumbing down your message.
Why Black Lab?
Ever had one? Pretty cool dog. Smart, loyal, versatile. A bit excitable (like us). Probably too curious for their own good (also, like us). And remarkably adept at solving problems (like how do I get into that trash can?”). Plus, those eyes tell some really great stories.
Digital, Analog – It’s All Good
We’ve worked on the interwebs since 1994. Meanwhile, we’ve executed campaigns in traditional media the whole time. We know how to craft a story that works in all channels – advertising, your web site, social media, and whatever newfangled gimmick those kids think up next.
Next Steps…
We start with a conversation. And, we’ll ask a ton of questions. So we can understand your goals, the challenges, the opportunities, and everything else we need to know to make you a success.
Contact Us Today for a Free Consultation