Black Lab Branding was created a while back out of a desire to help companies and other organizations get to the heart of their story. Since then, I’ve experiences new areas of marketing, learned some new tricks (Know what they say about old dogs and new tricks? Not true.), had some life experiences, and worked with some cool clients.
The result?
A new way of thinking. About knowing your audience. About learning what they need to hear to make decisions. And, about meeting your prospects and customers where THEY are, not where YOU want them to be. All of this has reshaped my thinking about what I bring to the party. I’ve expanded my view on what I need to provide to ensure client success. And, about how best to deliver on that need.
I’ve also met a bunch of great folks to add to my already substantial list of collaborators. New designers. New writers. Marketing technology experts. Video and animation wizards. Programmatic and other advanced digital advertising. All to help support a simple goal – helping my clients create engagement, build pipeline, and drive sales. All while enhancing the quality of their brand and powering its impact.
Keep your arms and legs inside the ride kids, could be a wild one. But, as always with me, it will be fun and we’ll do some great things.
-Sean-